Welcome to Coffee Talk! In this episode, we speak with two leaders from one of the companies that help make our platform possible, and we’ll learn more about the work they’re doing to move the industry forward. 

My guests are from none other than Bayer G4A. Bayer G4A was officially launched as “Grants4Apps” in Berlin in 2013, originally with the aim of funding healthcare mobile apps. Now, six years later, this program has shortened its name to simply ‘G4A’, while also extending it’s global presence to more than 35 countries. 

Bayer G4A is one of the most successful and highly regarded programs in the industry, and they’ve moved far beyond simply funding the creation of apps. They provide a powerful network of support for early stage businesses with a combination of funding, mentorship, and, perhaps most significantly, they provide opportunities to create commercial partnerships.

I’ve invited two of the leaders of the G4A program to give us an update about their work and how the organization is working internally and externally to create opportunities for early stage businesses.

With me is Eugene Borukhovich, he’s the Global Head of Digital Health Incubation & Innovation at Bayer, and Sophie Park, Chief of Strategy for the Bayer G4A Digital Health Partnerships.

Tune in as we discuss the new format of the G4A program, how it's helping startups succeed, and tips for fostering intrapreneurship and successful partnerships.

Get the shownotes to the podcast at https://digitalhealthtoday.com/coffeetalk and find out more about Bayer G4A at http://g4a.health

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