Digital Health Today 360 with Dan Kendall
Digital Health Today shines a spotlight on the entrepreneurs, innovators, and organizations that dare to revolutionize healthcare
S5: #042: Jack Barrette on the 7 Secrets of Successful Patient Expert Collaboration
In this episode, we dive into patient expert collaboration with lifelong health marketer, serial entrepreneur, and internet pioneer Jack Barrette. Jack is the founder and CEO of WEGO Health, and he is a frequent public speaker, blogger, twitterer (@healthyjack) and author. Jack has been recognized as "One of the Most Inspiring People In The Industry" by PharmaVoice Magazine.
Jack and I take on one of the big challenges facing innovators which is focused on these two key words: "Patient Centric". We talk about it all the time, and no one is going to argue that it's not a priority, but how do we actually do it? Some would say that you simply engage patients in your business challenges, but if you've ever tried that, you know it's harder than it sounds. But if patients are a part of the solution, how do businesses get patients involved in achieving business objectives? Jack has some ideas, and he shares his 7 secrets of successful patient expert collaboration.
Take a listen, check out WEGO Health, and be sure to download his tips in the shownotes. Let us know about your experience in engaging patients in your business.
Episode Download:
7 Secrets of Successful Patient expert Collaboration
Today's Topics:
- How the success of Yahoo groups led to the creation and discovery of online patient experts
- The role of patient leaders in galvanizing communities
- The three major challenges businesses face when working directly with patient experts
- The evolution of healthcare marketing since the introduction of direct to consumer advertising
- The Seven Secrets of Successful Patient Expert Collaboration
Links and Resources Mentioned:
- Jack on Twitter @healthyjack
- Jack on LinkedIn
- Visit WEGOHealth.com
- Create a free profile at WEGOHealthExperts.com
- Digital Health Events
- Dan Kendall on Twitter @ HealthTechDan
- Dan[@]digitalhealthtoday.com
- Join Digital Health Today
Videos:
Whos is one specific Patient Leader you admire and why? - Corinna Hablig & Claire Wineland
More episodes from Digital Health Today 360 with Dan Kendall
S12: #113: Jane Sarasohn-Kahn on Women's Health, Social Determinants of Health, and the 'She-cession'
Guest host Sophie Park interviews health economist Jane Sarasohn-Kahn for this fast-paced discussion about women's health, social determinants of health and the 'she-cession' in the wake of …
Coffee Talk: H2O - How the Health Outcomes Observatory Gives Patients Better Tools and Bigger Voices
Every day, tech companies and governments frame the conversation around the use of data. With the proliferation of smartphones and wearable devices, …
Coffee Talk: Why is Digital Health Important to Biopharmaceutical Companies?
The pandemic has illustrated how Social Determinants of Health (SDOH) can impact the spread of disease, access to vaccines and the levels of trust in and utilization of basic health …
S12: #112 "The dumbest thing I'd ever done...that began the career path that I still am on today" with Dr. David E. Albert, Founder of AliveCor
Dr. David E Albert is a physician, engineer, inventor and serial entrepreneur, and he's the founder and Chief Medical Officer of Alivecor. Dr. Albert …
S12: #111: How to Uber a Diabetes Business Before It Gets Kodak-ed
In this episode, we dive into a topic that is very close to my heart: improving the lives of people with diabetes.
You've certainly heard Kodak mentioned as a good example of how companies …
S11: #110 Introducing the Host of the New Asia Pacific Edition: Tony Estrella
"In this episode, I'm excited to introduce you to yet another outstanding health innovation leader who is hosting another new show on Digital Health Today. His degrees are in engineering …
How you can listen to this podcast
You can listen to episodes right here on the website, or if you prefer, in a podcast app. Listening in an app makes it easier to keep track of what you’ve already heard, listen without using your data plan and many other conveniences.